The colour is difficult to describe. It's represented pretty well in the first pic. If it were the product of some twisted reproductive equation I would characterize that as MAC Rebel getting with Urban Decay Catfight who was maybe already hitting MAC Vino pencil on the low, knowmsayn? A decadent purply crimson-stained berry with a dark fuchsia twist. Little to no shimmer; deliciously lustrous, especially initially. You probably don't have anything quite like it (I know I don't), which is why it may be worth closing one eye to avoid the + postage total whilst burning through checkout.
filtered neutral outdoor light. Larger swatch below right is the same.
It's similar in feel to the recent UD Revolution formula, which I find pretty spectacular, though I think the Guerlain goes even further with a slightly superior lip-feel; off-wet shine without any ick or slippage.
I torture-tested it at home, applying at 2pm on a bare face and subjecting it to the usual afternoon routine of tea-sipping, lip-munching/smacking, face-touching and careless impact.
The bad news? The bullet won't stand up on its own and in fact the whole packaging feels environmentally disastrous. I know Guerlain are luxe-orientated, but you'd think they'd be a bit more sensitive about the whole trashing the planet for the sake of rich-bitch trinkets by now. As much as I love the formula, I won't be investing in more new product from this brand for this very reason (Edit: that's a bit of an exaggeration). Some of you won't love Guerlain's signature 'violet' scent which ranges in character from nana's least annoying perfume to expensive dishwashing liquid according to temperature and ambient conditions. No, I don't know why they stick with it either. The bullet mirrors distort slightly too, which I think is bloody cheeky given the price tag.