Texture-wise, the UD shades are very different to the MAC formulas. They have an (almost) total opacity in one swipe that sounds too good to be true, but trust me, they're utterly choked with an intrinsic pigment and suffer far less of the colour-clumping that afflicts so many other brands. They go on like a creme and have a slight to medium gloss that wears off after a couple of hours to leave an off-matte finish.
The new-ish Urban Decay Revolution lipsticks burst into my consciousness via a cute little sample bullet in Catfight from my lippy pimp. If you've been reading my previous reviews you'll know I have a fuchsia issue and Catfight is the eyefucking pink-red I've been fantasizing about for some time. I have to admit it- chromatically, it eats most of the MAC versions for breakfast. As does the hot true red of F-Bomb. Shame is equally striking; it looks a little browny in the tube but it's not, at all, being far more of a deep raisiny über-berry.
Mmmmmm. Subtle they are not but that's exactly what I was looking for.
But frankly, the payoff is insane and in general the stuff lasts on your pucker like someone's paying it to stay put. Catfight is the pick of the litter, IMO; even, vibrant, lasting. Then F-Bomb, just because a perfect application is required and that's going to be an issue for some. Shame as you can see from the swatch to the right is like every other lipstick in this shade- vaguely patchy, although this is exaggerated by my splooging it on in a hurry. It's perfectly possible to get a respectable application with a brush and the colour itself is freaking divine, leaving every other berry-red I own for dead.